The time is getting close for yet another Fire and Ice online gaming networking event, and Lyceum Media is promising it to be one of the best ever. Thought to be one of the largest social events for online gaming companies, affiliates, marketing partners and online casino operators, Fire and Ice has always managed to garner a large turnout. And come Wednesday, January 23rd, the Hippodrome in the heart of London's West End, will open its doors to an optimistic crowd.

Lyceum Media, which is a news publishing firm for the online gambling industry at large, is not only an expert on inner workings of the industry, they really know how to throw a party. They have come to be known as a supreme host for social networking events, and the Fire and Ice event is certainly the most popular of the bunch. Now in its seventh year, Fire and Ice is held in conjunction with the International Casino Exhibition (ICE)

Organized by the recently merged ATE and River City Publishing (Clarion Group), ICE is what draws business execs from both the terrestrial and online gambling sectors. Seeing a need to loosen things up and add an element of sociality to the business affairs, Lyceum stepped in and organized Fire and Ice, which became an instant hit. Perhaps it's been all the free alcohol. Perhaps it's the Playboy Bunnies and Go-Go dancers. The bottom line is that Fire and Ice has been successful at bringing together gaming execs and fostering talks and business deals.