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Virgin Online Casino Gets Some Flack for
Marketing Scheme
by Tommy Davis Onlinecasinosworld.com
January 10, 2008
Virgin Casino has taken some criticism for their decision to turn a surplus
progressive jackpot into a marketing tactic of sorts. The popular online casino
certainly hasn't fallen short of its good reputation, however, the manner in
which they have decided to give money back to their players has a slight spin to
it and is coming across as a questionable promotional scheme to some players.
If you may recall, Virgin Gaming decided to end their progressive jackpot
network on November 6, 2007. The only thing is that when they did so, there was
still £55 000 accumulated in the overall progressive jackpot. That's £55 000 of
the players money who participated in any of the progressive games - not Virgin
Casino's money. And while Virgin Casino is doing nothing to avoid paying this
money back to the players, they have put a spin on it to get players to deposit
and gamble more money.
According to a promotional release, Virgin says that anybody who was a real
money player at the online casino before November 6, 2007 is rightfully eligible
to receive a cut of the £55 000 surplus, which will be awarded at a rate of £11
000 per day for five days in January (the 6th through the 10th). However, in
order for these players to have a stab at the winnings, they must also bet some
more cash (at least one hand) between January 6-10, 2008.
Critics of the scheme say it is flawed for two reasons. For one, all of the
money is the player's to begin with. Forcing them to place additional bets to
have a chance at winning a portion of the jackpot they helped to build has the
word entrapment all over it. Secondly, players who didn't even contribute to the
progressive jackpot are entitled to the surplus as well. Rather than filtering
through all of the playing logs to determine which players made bets at the
progressive games for the final jackpot raise of £55 000, and subsequently
allowing only those players to have a chance at winning, Virgin Casino is saying
that any real money player has a fair chance.
If Virgin really wanted to be fair to its players, it should go through the
playing logs as mentioned, then determine a percentage contribution to the
jackpot for each player and award them accordingly.
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